Lottery distribution business belongs to the Group’s lottery business division. The core business scope is lottery sales, services and promotions in the entity channels. There is a highly experienced team specialized in the field of lottery market promotions, channel construction, training and services, etc. The Group has set up the close business connections and cooperation with multiple lottery centers of China.
Over years of efforts and exploration, the team has continuously to expand, and its business continues to touch every link of the lottery value chain. In traditional business, it has covered consulting services for draw-based lottery and instant win lottery, regional agency for instant win lottery / mobile sales, retail stores, sales channels for instant win lottery and management over lottery centers. New lottery business in development and innovation also continues to make significant breakthroughs. SF Lottery, the joint venture between CLMC, subsidiary of the Group, and SF share holdings, has issued the first instant ticket in China that is themed in the logistics. The Group continues to explore new ways to collaborate with Alibaba Group’s network of physical retail stores. Under cooperation with Rural Taobao, a physical network of rural locations in China, and Alibaba’s small retail format Ling Shou Tong, as well as Alibaba’s franchised model stores, T-Mall franchise convenience stores. The Group drives the national welfare lottery into service stations, to lead a new trend in the lottery industry.
With the overall promotions of the business, the Group has accumulated the rich experiences over lottery marketing, operational management and technical services, which ensures its professional position in the lottery industry.